Privacy Policy
Last Updated: January 2026
Introduction
Toronto DeTour ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [torontodetour.com] or use our services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
Information We Collect
Personal Information You Provide to Us
We may collect personal information that you voluntarily provide to us when you:
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Purchase the Toronto Insider Guide
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Inquire about or book a tour experience
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Subscribe to our email newsletter
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Contact us via email or contact form
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Engage with us on social media
This information may include:
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Name
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Email address
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Phone number
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Payment information (processed securely through third-party payment processors)
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Travel dates and preferences
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Group size and composition
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Dietary restrictions or special requirements
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Any other information you choose to provide
Information Automatically Collected
When you visit our website, we may automatically collect certain information about your device, including:
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IP address
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Browser type and version
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Operating system
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Pages visited and time spent on pages
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Referring website
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Date and time of visit
We may use cookies and similar tracking technologies to collect this information. You can control cookies through your browser settings.
How We Use Your Information
We use the information we collect to:
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Process your purchases and provide you with the Toronto Insider Guide
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Respond to your inquiries and provide customer service
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Organize and deliver tour experiences
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Send you booking confirmations, updates, and important service information
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Send you marketing communications (with your consent)
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Improve our website, products, and services
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Analyze usage patterns and trends
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Prevent fraud and enhance security
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Comply with legal obligations
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties.
We may share your information with:
Service Providers: We may share your information with third-party service providers who perform services on our behalf, including:
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Payment processors (Stripe, PayPal, etc.)
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Email marketing platforms (Mailchimp, etc.)
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Website hosting and analytics providers
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Customer relationship management (CRM) tools
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Venue Partners: When you book a tour, we may share relevant information (name, group size, dietary restrictions) with restaurants, bars, or venues included in your experience to ensure proper reservations and service.
Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, property, or safety.
Business Transfers: If Toronto DeTour is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
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Purchase records: 7 years (for tax and accounting purposes)
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Email subscribers: Until you unsubscribe
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Inquiry forms: 2 years
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Website analytics: 26 months (Google Analytics default)
Security
We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
We use:
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SSL/TLS encryption for data transmission
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Secure payment processors (PCI-DSS compliant)
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Regular security audits
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Access controls and password protection
Third-Party Links
Our website may contain links to third-party websites (e.g., social media, partner venues). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience and collect analytics data.
Types of Cookies We Use:
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Essential Cookies: Required for website functionality (e.g., shopping cart, login)
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Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
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Marketing Cookies: Track your activity for advertising purposes (with your consent)
You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.
How We Use Your Information
We use the information we collect to:
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Process your purchases and provide you with the Toronto Insider Guide
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Respond to your inquiries and provide customer service
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Organize and deliver tour experiences
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Send you booking confirmations, updates, and important service information
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Send you marketing communications (with your consent)
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Improve our website, products, and services
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Analyze usage patterns and trends
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Prevent fraud and enhance security
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Comply with legal obligations
Email Marketing
If you subscribe to our email newsletter, we will send you:
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Toronto insider tips and venue recommendations
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Updates about new tour offerings
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World Cup 2026 information
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Promotional offers (occasionally)
You can unsubscribe at any time by clicking the "unsubscribe" link in any email or contacting us directly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top indicates when the policy was last revised. We encourage you to review this policy periodically.
Significant changes will be communicated via email or prominent notice on our website.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us